BBA Programme: Structure, Features and Employability

Structure, Features and Employability

Duration: 4 years (8 Semester) campus programme
Eligibility: 10+2 in any discipline
Tuition Fee: Rs. 20,000 per Semester.

The tuition fee is to be transferred electronically in the bank account of the university through Online / RTGS payable to Bandhan Bank, Dimapur, Account Number-20200089378075, IFSC Code-BDBL0001628, Branch Code-1628

Specialisations: Students select majors in Marketing, Finance, HR, IT and Systems with options for minors across disciplines.
 

Curriculum Design:

# Core subjects: Principles of management, marketing, accounting, finance, human resource, organizational behaviour, managerial economics, quantitative methods.

# Multi-disciplinary courses and skill-centric modules (e.g., communication, digital skills).

Internships and Projects: Mandatory summer internships and capstone/mini-projects each semester applied on case-study basis.

Academic Flexibility: Students customize education via major/minor paths.

Industry Exposure: Regular lectures, seminars, and internships link classroom to workplace.

Support Facilities: Campus infrastructure includes well-equipped library, IT labs, seminar halls, hostel, cafeteria, sports, and gym.
 

Employment Opportunities:

The employment potential for Bachelor of Business Administration (BBA) graduates in India is vast, driven by the country’s growing economy, expanding job market, and increasing demand for skilled professionals. BBA graduates are highly sought after in a variety of sectors, including finance, marketing, human resources, operations, and entrepreneurship.

India’s booming startup ecosystem also offers abundant opportunities for BBA graduates, especially in roles such as business development, operations management, and marketing. Many BBA holders venture into entrepreneurial ventures, leveraging their business acumen to launch their own companies. The increasing number of multinational corporations (MNCs) setting up operations in India further enhances employment opportunities for BBA graduates in roles such as management, administration, and strategy.

Corporate sectors like retail, banking, and IT are also major employers, offering roles in management, customer relations, and sales. Public sector jobs, particularly in government departments, public enterprises, and state-run banks, are another promising area for BBA graduates. With specialized knowledge in business administration, BBA holders can also pursue higher studies like MBA, enhancing their skill sets and widening their career prospects.

Additionally, India’s increasing focus on e-commerce and digital transformation has created a demand for BBA professionals with expertise in digital marketing, data analytics, and supply chain management, making the career outlook even more dynamic.

Many BBA graduates prefer to go abroad specially in the gulf countries besides the developed countries in Europe and other countries like Australia, New Zealand, Canada and USA.